When Canine Companions joined as a Featured Nonprofit in this year's Cartober, their goal wasn't just to raise funds – it was to open new doors. As an organization that empowers people with disabilities by providing expertly trained service dogs, they saw Cartober as an opportunity to reach untapped audiences and expand their impact. Sai Ortega, Communications Coordinator, shared the details of their campaign's success
Expanding Opportunities to Give
Canine Companions joined Cartober to create another pathway for supporters to contribute to their mission – and it paid off! The organization brought in over $17,000 in revenue through Cartober.com.
We wanted to promote an additional option for our existing and prospective supporters to give to our mission," Ortega explained. "Our goal was to reach newer audiences who aren't familiar with our programs."
Strategic Marketing
Canine Companions used a mix of tactics to spread the word:
- Scheduling engaging social media posts
- Publishing blog content about the campaign
- Highlighting Cartober in newsletters and adedicated email
- Featuring the campaign on their homepage
- Encouraging internal staff to share the initiative
Ortega also noted how the media assets and sample posts provided by CARS helped align their messaging and maintain a cohesive campaign.
Advice for Fellow Nonprofits
Ortega encourages other nonprofits to join Cartober, calling it "a great opportunity for collaboration and a way to promote your mission to a new audience." For organizations considering participation in Cartober, the campaign offers an effective way to diversify fundraising efforts.
The funds raised during their campaign will help place more dogs with people who need them, free of charge. By embracing creative fundraising opportunities like Cartober, Canine Companions expands its reach and impact, ensuring their mission continues to change lives and foster independence.