Campaign Timeline
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  • Thursday, August 8th
    • Join the Cartober webinar Learn about the purpose of Cartober and how your organization can give your vehicle donation program an extra promotional boost before year-end.
  • Week of September 2
    • Send an internal announcement to all employees and volunteers that your nonprofit/station will participate in Cartober Vehicle donors are looking for a simple solution to get rid of a vehicle they no longer need. Ensure your colleagues are aware of your vehicle donation program and participation in Cartober so that you don't accidentally turn a potential donor away!
  • Week of September 9
    • Inform your supporters about Cartober
      • Dedicated email send or newsletter mention
      • Social media posts
  • Week of September 16
    • Schedule social posts about Cartober Your October will be busy with last-minute touches to your year-end fundraising campaign, so put your vehicle donation program in auto-drive by pre-scheduling Cartober social posts and other communications to your supporters.
  • Week of September 23
    • Add a blog article to your website about Cartober and how vehicle donations can make a difference for your cause.
  • Week of October 1
    • Send an additional dedicated email to your supporters about Cartober. Plan to keep Cartober mentioned in any regularly scheduled email sends to your supporters as a subtle reminder about your vehicle donation program. Add a Cartober web banner or tile ad to your homepage or the vehicle donation page on your website.
  • Week of October 14
    • Reach out to your supporters with a mid-campaign email reminder, fostering community engagement and sustaining the momentum of Cartobe
  • Week of October 28
    • In an email or a social post, let your supporters know that although Cartober may be over, there's still plenty of time for them to support you and get a year-end tax deduction by donating their vehicle to your organization
  • Friday, November 1
    • In an email or a social post, let your supporters know that although Cartober may be over, there's still plenty of time for them to support you and get a year-end tax deduction by donating their vehicle to your organization.